Consultant for Art + Photography,
Consulting Creative Director

Commissioned for an extensive redesign, and brand repostioning for Wallpaper*. Collaborating with the editorial staff, the publisher and the creative team, met objectives to evolve the brand and the journal—which involved a full redesign of the print publication, launching a new digital platform, and developing a new roster of contributors. The consequent success put Wallpaper* back on par with the best of global lifestyle, design and shelter journals. With a desk in the London office, the commission included negotiating contracts, developing a talent base of world class photographers and illustrators for the publication, and nurturing the creative and art buying teams.

Wallpaper*’s new website put UX front and center, and showcased the publication’s high quality content beautifully, heightening brand exposure and customer engagement. The design standards we created across print and digital channels are still in use today.

Consultant for Art + Photography,
Consulting Creative Director

For this March fashion issue of Wallpaper*, we decided to create one issue-wide story in the spirit of Truman Capote’s Black + White Ball. I engaged two photographers and good friends to take on this project together : Jason Schmidt, a Wallpaper* contributor known for his portraits and architectural stories, and Alexei Hay, a fashion photographer. We brought them to London to expand upon the vision for the story, which we shot in a languishing Estate House with good bones, Luton Hoo. The result: A cinematic-like 50 page story, that published to great fanfare.  

styling + production . Wallpaper* team
photography . Alexi Hay + Jason Schmidt

Developed brand assets and an e-commerce website for the launch of Gibson & Dehn. This included focusing the brand vision of multiple stakeholders to a singular point of view, concepting + creative direction of photography, developing marketing + functional copy, design + artwork for the site build, and project organization and management.

Developed the brand foundation for 10 Grove—direct to consumer fine home bedding. This included the name exploration, and developing the logos, color palette, brand fonts, brand voice, brand traits, and content creation for the launch of the brand. Directed photoshoot and illustration commission.

Publicis - New York, client
Consulting Creative Direction / Art Direction

Following the development of Lancôme’s Hypnôse, engaged by Publicis to develop alternate positioning concepts for L’Oreal’s Matrix Hair Products.

Worked with Aubyn Gwinn, SVP, Group Creative Director, Publicis, New York.

 

A variety of logo designs and corresponding identities, in addition to specific case studies shown elsewhere.