BUILDING AND EVOLVING FORWARD-THINKING BRANDS, CAMPAIGNS, AND TEAMS  

Advertising | Brand Stewardship | 360º Creative | Digital | Team Engagement

Senior Creative Director—Advertising + 360º Brand—with expertise in global and culturally forward brands. Passionate about creating dynamic advertising, quality creative, and telling brand stories. Expertise in campaigns, creating brand relevance, and driving engagement and results. Believe that purpose driven brands create lasting connection. Fully versed in all aspects of advertising and creative development and production. Lead with compassion, integrity, excellence, and a focus on DE&I.

A strategic and collaborative cross-functional partner who will align on how to meet needs, while delivering a best-in-class experience.

The majority of my career has been in New York working both agency and brand side, with a focus in luxury, fashion, beauty/wellness, travel, spirits, D2C. I also spent two years in London redesigning Wallpaper* (print + digital), and developing a world class talent base for the brand. Moved to the San Francisco Bay area to lead a group of 4 teams at Sephora, LVMH, immediately before the pandemic hit, and stayed through 2023. My teams and I generated ~28 360º campaigns annually in addition digital, stores and company wide brand collateral. Recently returned to NYC.

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